During my gap year in 2021, I joined a start-up e-bike team to fulfill marketing, branding and strategy roles. I worked with and lead a team of six people; my rapid learning and critical thinking skills quickly made me grew as a leader.
We designed our product launch on the crowdfunding platform Indiegogo to communicate with consumers prior to official launch and boost brand image.
Launching Video Campaign
Communicating the benfits of the e-bike in concise visual language, using the normal bike as a comparison.
Comprehensive Instructions
Yes, we know constructing phase can be frustrating! In addition to improving the user box-opening experience, this also effectively decreased service costs for us.
Playful Design Detail, Branding & Photography
The product team did a great job to take away the heaviness of the battery-- But we suggested to go bold and sexy with the surface design!
Background
I had the unique opportunity to collaborate with a traditional bike manufacturing company looking to launch an electric bike brand on the international market.
It started over a lunch conversation. The product was good, and we seized the chance to collaborate with them.
My role
Fulfilled multiple roles within a short amount of time... I was up for the challenge!
Our team was in charge of marketing, branding and sales; we had five people and two co-leads (including me).
Even though people doubted my abilities, I still took on the challenge to wear multiple hats I wasn’t familiar with as a design student.
Thanks to our partners’ trust, I got to the opportunity to learn and grow quickly as a leader.
Process
I learned that school is not the only place to learn. Get out there, get creative, and have fun!!
But most importantly...
I learned that communication and collaboration is key to innovation and sustainable performance.
